Campaign Orchestration

Automated player engagement campaigns

Coming Soon — This feature is currently in development. Contact your CSM for early access.

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Overview

Campaign Orchestration will enable sportsbooks to create automated, personalized engagement campaigns triggered by player behavior and market conditions.

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Planned Capabilities

Trigger-Based Campaigns

Automatically engage players based on:

• Betting patterns — Frequency, stake size, sport preferences

• Market conditions — High-value opportunities, live events

• Player lifecycle — New signups, dormant users, VIPs

• Real-time events — Goals scored, match outcomes, odds movements

Campaign Types

Type	Description
Promotional	Targeted offers and bonuses
Informational	Tips, insights, and recommendations
Re-engagement	Win-back dormant players
VIP	Exclusive content for high-value players

Delivery Channels

• Push notifications

• In-app messages

• Email integration

• SMS (via partner integrations)

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Use Cases

Scenario	Trigger	Campaign
User's favorite team is playing	Fixture starts	"Your team is live! Check out today's tips"
High-value betting opportunity	Tip generated	"Hot tip: {participant} to win at 2.5"
User inactive for 7 days	Time-based	"We miss you! Here's a bonus to get back in the game"
User won a significant bet	Settlement	"Congratulations! Keep the momentum going"

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Integration

Campaign Orchestration will integrate with:

• Tips Feed — Use tip signals as campaign triggers

• DEFEND — Leverage player behavior data

• Your CRM — Sync with existing marketing tools

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Early Access

Interested in shaping this feature?

1. Contact your CSM to join the early access program

2. Share your use cases and requirements

3. Get priority access when the feature launches

Email: [email protected]