# ENGAGE Overview

> **Personalization & real-time engagement**

**ENGAGE** is LSports' player engagement suite, designed to drive betting activity, strengthen retention, and build user confidence through data-driven content and real-time experiences.

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## Who Uses ENGAGE

| Role                                     | How They Use ENGAGE                                                  |
| ---------------------------------------- | -------------------------------------------------------------------- |
| **Head of Marketing**                    | Engagement strategy, campaign planning, channel optimization         |
| **CRM Manager**                          | Player segmentation, personalized content, retention programs        |
| **VIP Retention Manager**                | High-value player engagement, exclusive content, loyalty initiatives |
| **In-Play Trader**                       | Ultra-fast, trustworthy signals to move markets without overreacting |
| **Product Manager (Betting Experience)** | Designs live features that increase engagement without hurting UX    |

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## Products

| Product        | Description                                                                                                                                              |
| -------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Tips Feed**  | Real-time betting insights delivered via RabbitMQ. Statistically validated tips for pre-match and in-play events to guide users toward relevant markets. |
| **Hyper Feed** | Enhanced livescore solution with real-time match data, incidents, and confidence-scored events across 32 sports.                                         |

***

## What You Can Do with ENGAGE

* **Deliver betting tips** — Real-time recommendations via RabbitMQ or API
* **Track tip performance** — Monitor hit rates and user engagement
* **Support multiple languages** — Localized content for global audiences
* **Access real-time match data** — Incidents, periods, and scores across 32 sports

***

## Getting Started

### Tips Feed

1. Get credentials from your CSM
2. Connect to RabbitMQ (`/fixtures`, `/Inplay_Tips`, `/Prematch_Tips` virtual hosts)
3. Start receiving real-time tips

➡️ [Tips Feed Technical Integration](/u/engage/tips-feed/technical-integration.md)

### Hyper Feed

1. Get credentials from your CSM
2. Connect to RabbitMQ (`Fixtures`, `Incidents` virtual hosts)
3. Start receiving real-time match data

➡️ [Hyper Feed Technical Integration](/u/engage/hyper-livescore/technical-integration.md)


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